A brick and mortar business wants to cut costs Identify Internet strategy, capabilities and opportunities Network to suppliers and customers Combined cost reduction potential of up to 10 percent Clicking out the costs Problem: PharmProductCo wanted to use the Internet to cut costs and focus on growth. PharmProductCo is an established brick and mortar company with dominant brands in mature categories, but sales have been stagnant over the last few years. To achieve 5-10% Internet-related cost reductions and position the company to grow, the client had been testing Internet-based initiatives on an ad hoc basis.  This unfocused approach had not yielded satisfactory results PharmProductCo asked Bain to advise on Internet strategy that would reduce inefficiencies and costs improve speed and effectiveness increase customer intimacy