Expanding profitably into new markets
Identify and rank growth opportunities
Choose options that fit with existing brand
MapCo implements top adjacencies

A map company expands its horizons
Problem:
MapCo, a premier provider of geographic information and services, wanted to expand into new businesses.

MapCo was a stable and profitable company looking to enter new markets where it could profitably use its current assets.

Bain was asked to help MapCo better understand its current consumer position and leverageable capabilities to identify and select various expansion opportunities.

Bain was also asked to advise on whether MapCo should grow via acquisition, joint ventures, licensing or organic development.